"With no display for the hours, minutes or seconds, the Day&Night offers a new way of measuring time, splitting the universe of time into two fundamentally opposing sections: day versus night." ...
The company’s chief executive, Yvan Arpa, cited statistical studies to explain how the watch better reflects the time-philosophy of today’s wealthy.
Saturday, April 26, 2008
The rich are different
The $300,000 Watch That Doesn’t Tell Time: